Austin Food & Wine Festival

Catering at the Austin Food & Wine Festival: A Comprehensive Guide

Austin, Texas, is a city known for its vibrant culture, live music, and exceptional food scene. The Austin Food & Wine Festival is the epitome of the city’s culinary prowess, showcasing an array of foods, wines, and interactive demonstrations that capture the heart of Austin’s gastronomic identity. But what if you’re a caterer trying to make a mark at this prestigious event? Here’s a comprehensive guide to help you nail catering at the Austin Food & Wine Festival.

Why Cater at the Austin Food & Wine Festival?

  1. Visibility: Thousands of food and wine lovers attend, providing a large audience for your culinary skills.
  2. Networking: Rub elbows with chefs, restaurateurs, and industry experts.
  3. Business Growth: Exposure at such a large event can lead to catering contracts and other opportunities.

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Pre-Event Planning


  1. Local Ingredients: Austin is big on locally sourced food. Research suppliers who can provide you with fresh, local produce.
  2. Trends: Understand the current food and wine trends in Austin. Go for trendy but also try to stand out.

Budget & Menu

  1. Costs: Consider all costs including ingredients, transport, staffing, and booth setup.
  2. Menu: Keep it simple but significant. Maybe introduce an Austin twist to a classic dish.


  1. Permits: Make sure you have all necessary permits including food handler’s permits and event-specific licenses.
  2. Insurance: General liability insurance is a must.

Event Day Tips


  1. Booth Design: Keep it functional but also make sure it embodies Austin’s spirit. Think rustic, but modern.
  2. Uniforms: Staff should look professional and perhaps have a touch of Texas flair.


  1. Batch Cooking: To serve a large crowd, consider prepping in batches.
  2. Tech Tools: Utilize POS systems for quicker transactions.

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Post-Event Best Practices

Feedback and Evaluation

  1. Customer Feedback: Collect feedback for continuous improvement.
  2. Self-Assessment: Evaluate the ROI and other metrics to assess success.


  1. Follow-Up: Send thank-you notes to clients, suppliers, and connections you made during the event.
  2. Social Media: Share pictures and testimonials from the event to keep the buzz going.

Not-To-Miss Austin Favorites

If you are catering, consider incorporating these Austin favorites into your menu:

  1. Brisket: This is Texas, after all!
  2. Tacos: A staple in Austin’s culinary scene.
  3. Craft Beer: Source some local Austin brews.
  4. Pecan Pie: A local dessert favorite.

By following this guide, you’ll be better equipped to have a successful and impactful presence at the Austin Food & Wine Festival. With meticulous planning, a dash of Austin charm, and a pinch of ingenuity, your catering business will surely be the talk of the town.

SXSW & Catering: The Unseen Link in Making Events Memorable in Austin, Texas

Austin, Texas is a city that thrives on its bustling music scene, vibrant culture, and innovative businesses. These elements come together to make South by Southwest (SXSW) one of the most memorable events of the year. While the festival is known for its musical performances, film premieres, and tech conferences, there’s an underrated star that deserves the spotlight—catering.

The Role of Catering in SXSW

If you’ve ever been part of an event, you know how essential food and drink are in setting the mood and making it unforgettable. At SXSW, the catering services not only provide sustenance but also reflect the unique culture of Austin itself. From food trucks offering BBQ to fine dining experiences with a Texan twist, the variety is endless.

Top 3 Catering Styles You’ll Find at SXSW

  1. Food Trucks: Nothing screams “Austin” more than a row of eclectic food trucks. Whether you’re craving tacos or vegan treats, you’ll find it all here.
  2. Fine Dining: For more upscale events within SXSW, catering services offer a range of fine dining options that showcase Austin’s culinary flair.
  3. Themed Catering: To make the event more engaging, some parties opt for themed catering. Imagine enjoying a ‘Cinema Snack Night’ before a film premiere!

The Austin Influence

Catering at SXSW doesn’t just stop at providing food; it’s about offering an experience that represents the heart and soul of Austin.

  • Local Produce: Austin’s caterers often source their ingredients from local farmers, giving each dish a fresh and authentic taste.
  • Tex-Mex Flavors: It’s not a party in Austin without some Tex-Mex. Expect a lot of spices, salsas, and tortillas on the menu.
  • Barbecue: Austin is famous for its BBQ, and that smoky flavor often makes its way into various dishes at SXSW.

Making Events Memorable

The key to an unforgettable SXSW experience lies in the details. The right catering service can add that ‘wow factor’ by:

  1. Personalizing Menus: Customized menus based on the event theme can make guests feel special.
  2. Interactive Stations: Think DIY taco bars or a make-your-own-cocktail station; interactive experiences always leave a mark.
  3. Local Delights: Including Austin’s local favorites like brisket or pecan pie can make anyone feel like a local.


While SXSW is a melting pot of music, tech, and film, the role of catering in making these events unforgettable can’t be ignored. It adds a layer of comfort and luxury, making the overall experience more enjoyable and memorable. So next time you find yourself at SXSW, take a moment to appreciate the culinary magic happening behind the scenes. It’s an integral part of what makes this Austin event truly iconic.

Unique Catering Ideas for Your Family Reunion at Zilker Park: An Austin Special

Austin, Texas is a city that revels in its uniqueness, from its “Keep Austin Weird” slogan to its vibrant music and food scenes. So, when it comes to hosting a family reunion, what better place to gather than Zilker Park, Austin’s 350-acre playground? But the setting isn’t the only thing that should be authentically Austin—your catering should be too.

In this blog, we’ll delve into some unique catering ideas that capture the spirit of Austin while ensuring your family reunion is a hit.

Local Ingredients, Austin Flavors

Start by looking at caterers who focus on locally sourced ingredients. Austin has a thriving farm-to-table movement, which means you’ll not only get fresh, quality foods but also flavors that are unique to Central Texas.

Foods to Consider:

  • Smoked Brisket Tacos: A Texas twist on a Mexican classic.
  • Pecan Pie Bites: A nod to the state tree of Texas.
  • Austin Avocado Toast: Infused with local spices and herbs.

Food Stations with an Austin Twist

Instead of traditional catering setups, consider food stations where guests can customize their dishes.

Station Ideas:

  1. BBQ Station: Offering different types of meats and Austin-style BBQ sauces.
  2. Taco Bar: Featuring a variety of fillings, from breakfast tacos to “street-style” options.
  3. Craft Beer and Margarita Stand: Showcasing local Austin breweries and unique margarita mixes.

Catering for the Austin Music Lover

In a city known for its live music, why not bring the Austin music scene to your event? Many local caterers offer themed menus based around Austin’s musical heritage.

Ideas for Musical Catering:

  • Willie Nelson Chili Bar: Inspired by Austin’s country roots.
  • ACL (Austin City Limits) Finger Foods: Small bites that are perfect for grazing while listening to a live band.
  • 6th Street Snack Mix: An assortment of snacks that reflect the eclectic taste of one of Austin’s most famous streets.

Keeping it Green

Austin is a city that loves its green spaces, and Zilker Park is a testament to that. To keep in line with the eco-friendly vibe, consider caterers who offer sustainable options.

Sustainable Choices:

  • Reusable Dishware: Over disposable options.
  • Compostable Napkins: Made from recycled materials.
  • Zero-Waste Stations: To ensure all materials are either recycled or composted.

The Sweet Ending

Round off the reunion with some beloved Austin sweet treats.

Dessert Ideas:

  • Gourmet Donuts from Local Bakeries: Think Gourdough’s or Little Lucy’s.
  • Vegan Ice Cream: In flavors that are as weird and wonderful as Austin itself.
  • Mozart’s Coffee Dessert Bar: With pastries and coffee from the famed Lake Austin café.

Your family reunion in Zilker Park isn’t just about gathering your loved ones; it’s also about celebrating Austin in all its quirky glory. With these unique catering ideas, your event is sure to be one that captures the essence of this incredible city.

Austin Fall Catering

October in Austin: Your Ultimate Guide to Fall Catering Events

As the autumn winds start to rustle the leaves in Austin, Texas, the event calendar bursts with a myriad of opportunities for celebration. Whether you’re planning an intimate dinner party, a corporate event, or participating in one of the many festivals that make Austin the vibrant city it is, October is a month that calls for some top-notch catering. Here’s your ultimate guide to October catering in Austin, focusing on local preferences, seasonal foods, and trending themes.

Why October is Special in Austin

  1. Music Festivals: Austin City Limits (ACL) is a significant highlight, bringing in diverse crowds and tastes.
  2. Startup Week: A hotbed for innovation, Austin’s tech scene is bustling, and events require top-tier catering.
  3. Football Season: With the University of Texas in full swing, tailgating events are at their peak.

Seasonal Foods to Consider

Austin is big on using seasonal, locally-sourced produce, and October provides a bounty of such options.

  1. Pumpkin: Think beyond lattes; pumpkin can be a star ingredient in salads, soups, and desserts.
  2. Apples: Great in everything from salads to pies.
  3. Squash: Ideal for soups or as a hearty side dish.

Sample Menu for an Austin October Event

  • Starter: Butternut Squash Soup with toasted pecans
  • Main Course: Smoked Beef Brisket with apple slaw
  • Vegetarian Option: Pumpkin Risotto
  • Dessert: Apple Crumble with cinnamon ice cream

Themes for October Events in Austin

1. Oktoberfest Gathering

  • Must-have Foods: Bratwurst, pretzels, and various German beers.

2. Halloween-Themed Parties

  • Spooky Foods: Finger foods shaped like ghouls, pumpkin-spiced treats, and ‘bloody’ beet cocktails.

3. Fall Harvest Dinner

  • Farm-to-Table: Emphasize locally-sourced vegetables, artisanal cheeses, and organic meats.

Tips for Choosing a Catering Service in Austin

  1. Local is Best: Opt for caterers who source their ingredients locally.
  2. Flexibility: Choose a caterer willing to customize the menu for dietary restrictions.
  3. Tech-Savvy: An online booking and confirmation system makes things more straightforward for everyone.

Wrap Up

October in Austin is an incredibly vibrant month, filled with an array of events and celebrations that are as diverse as the city itself. Capitalize on the unique offerings of the season, and choose a catering service that can bring the spirit of Austin and the flavors of fall to your event. With the right planning, your October event in Austin will not just be another gathering but an experience to remember.

Austin Fundraiser Tips

Key Elements of a Successful Fundraiser Event in Austin

Well hello there, future Austin fundraiser extraordinaire! If you’re reading this, you probably understand how vital a well-planned fundraiser is. It’s the pulse that keeps many of our beloved organizations alive, letting them conduct transformative projects, support worthy causes, and build community bonds. Plus, it provides a platform for us regular folks to contribute to some truly extraordinary endeavors. But as any experienced fundraiser will tell you, success doesn’t just fall into your lap – it requires thoughtful planning, strategic execution, and an in-depth understanding of the community in which you’re operating.

Speaking of community, isn’t Austin just the bee’s knees? With its vibrant vibe, eclectic music scene, and bustling tech industry, our city also plays host to countless non-profit organizations, charities, and grassroots movements, each championing unique causes. Yet, fundraising here isn’t merely about rattling the tin. It’s about nurturing relationships, weaving captivating narratives, and sparking change. So, buckle up, Austin fundraiser aficionado, we’re about to dive headfirst into the world of successful, Austin-centric fundraising!


Understand Your Cause and Set Goals

Before you hit the ground running with your fundraiser, here’s a checklist to ensure you’re on the right track:

  1. Know Your Cause: Get familiar with your cause inside and out. Be able to define it succinctly, passionately, and convincingly. This will help to articulate your message effectively.
  1. Set Goals: Crystal clear, measurable goals are your best friend in fundraising. This could be a specific dollar amount you want to raise or a certain number of donors you hope to attract. Remember – clarity leads to better results.
  1. Identify Your Target Demographic: Understanding who you’re appealing to is just as important as knowing your cause. Your target demographic in Austin might be:
  • Tech-savvy millennials
  • Philanthropic baby boomers
  • Socially-conscious Gen Zs

The more detailed you are in defining your audience, the more you can customize your approach to resonate with them. Make your cause their cause, and you’re on the path to success.

Choosing the Right Venue

Now, onto the all-important topic of venues. Austin is bursting with unique spaces just waiting to house your fundraiser. From the sleek contemporary vibes of The LINE Hotel to the rustic charm of the Mercury Hall or the eclectic style of The Vortex, the city offers a plethora of options that can set the tone for your event. Remember, the venue isn’t just a space – it’s a reflection of your cause, so choose wisely!

Event Theme and Branding

Alright, let’s get into the nitty-gritty – event theme and branding. A cohesive theme can make your fundraiser stand out and provide a memorable experience for your attendees. When it comes to branding, don’t be shy to incorporate local Austin elements. Let’s celebrate our local culture and heritage, from our famous bat colony to our renowned live music scene. Make your event feel personal, connected, and so very Austin!


Money, money, money. It might be a tricky topic, but it’s a fundamental part of any fundraiser. The importance of crafting a detailed budget cannot be overstated. From the venue to entertainment, to marketing expenses, knowing how to allocate your funds wisely is key. And remember, always leave room for unexpected costs – because hey, life happens!

Fundraising Activities

What’s a fundraiser without some engaging activities? Think auctions with products from local Austin businesses, or raffles featuring dinner at a renowned food truck, or a sale of handcrafted goods made by local artisans. Having Austin-centric activities not only raises funds but also fosters local support and pride. It’s a win-win!

Promoting Your Fundraiser

Ladies and gents, start your marketing engines! Promoting your fundraiser effectively can make or break its success. Think about using local Austin media outlets, creating a buzz on social media, or even partnering with influencers. This city loves a good cause, so spread the word far and wide!

Food and Beverage

Let’s talk about one of my favorite topics – food! Never underestimate the power of good grub to make your event a hit. Catering isn’t just about feeding folks; it’s about creating an experience. Depending on the vibe of your event, you might want to opt for a sit-down meal, a buffet, or even food trucks serving Austin’s favorite tacos and BBQ. Now, this is where local caterers (like us) can really step up. We understand the local tastes, trends, and dietary needs, ensuring that your food and beverages are crowd-pleasers.

Entertainment and Engagement

Every seasoned event planner knows that keeping guests engaged is crucial for a successful fundraiser. Incorporating local Austin talent, whether it be bands, speakers, comedians, or performance artists, can take your event from meh to memorable. So, scan our local talent scene, and you’ll surely find the perfect fit to jazz up your event and keep those donations flowing.

Follow-Up Strategy

Ah, the often overlooked post-event phase. But let me tell you, your job isn’t over when the last guest leaves. Post-event communication is essential. Sending a heartfelt thank you to your donors and keeping them engaged with the cause can foster long-term relationships and future support. So, draft those thank-you emails, post updates on how the funds are being used, and show your appreciation.


And that, my fellow Austinites, is the ins and outs of planning a successful, community-centered fundraiser. Remember, it’s all about meticulous planning, engaging the community, and selecting the right vendors. And yes, this is the point where I humbly suggest that you consider local Austin businesses (like our wonderful catering company) to add that quintessential local flair to your event. So, here’s to you, the future maestro of Austin fundraising, ready to make a world of difference!

Happy Fundraising, Y’all!