SXSW & Catering: The Unseen Link in Making Events Memorable in Austin, Texas

Austin, Texas is a city that thrives on its bustling music scene, vibrant culture, and innovative businesses. These elements come together to make South by Southwest (SXSW) one of the most memorable events of the year. While the festival is known for its musical performances, film premieres, and tech conferences, there’s an underrated star that deserves the spotlight—catering.

The Role of Catering in SXSW

If you’ve ever been part of an event, you know how essential food and drink are in setting the mood and making it unforgettable. At SXSW, the catering services not only provide sustenance but also reflect the unique culture of Austin itself. From food trucks offering BBQ to fine dining experiences with a Texan twist, the variety is endless.

Top 3 Catering Styles You’ll Find at SXSW

  1. Food Trucks: Nothing screams “Austin” more than a row of eclectic food trucks. Whether you’re craving tacos or vegan treats, you’ll find it all here.
  2. Fine Dining: For more upscale events within SXSW, catering services offer a range of fine dining options that showcase Austin’s culinary flair.
  3. Themed Catering: To make the event more engaging, some parties opt for themed catering. Imagine enjoying a ‘Cinema Snack Night’ before a film premiere!

The Austin Influence

Catering at SXSW doesn’t just stop at providing food; it’s about offering an experience that represents the heart and soul of Austin.

  • Local Produce: Austin’s caterers often source their ingredients from local farmers, giving each dish a fresh and authentic taste.
  • Tex-Mex Flavors: It’s not a party in Austin without some Tex-Mex. Expect a lot of spices, salsas, and tortillas on the menu.
  • Barbecue: Austin is famous for its BBQ, and that smoky flavor often makes its way into various dishes at SXSW.

Making Events Memorable

The key to an unforgettable SXSW experience lies in the details. The right catering service can add that ‘wow factor’ by:

  1. Personalizing Menus: Customized menus based on the event theme can make guests feel special.
  2. Interactive Stations: Think DIY taco bars or a make-your-own-cocktail station; interactive experiences always leave a mark.
  3. Local Delights: Including Austin’s local favorites like brisket or pecan pie can make anyone feel like a local.


While SXSW is a melting pot of music, tech, and film, the role of catering in making these events unforgettable can’t be ignored. It adds a layer of comfort and luxury, making the overall experience more enjoyable and memorable. So next time you find yourself at SXSW, take a moment to appreciate the culinary magic happening behind the scenes. It’s an integral part of what makes this Austin event truly iconic.

Unique Catering Ideas for Your Family Reunion at Zilker Park: An Austin Special

Austin, Texas is a city that revels in its uniqueness, from its “Keep Austin Weird” slogan to its vibrant music and food scenes. So, when it comes to hosting a family reunion, what better place to gather than Zilker Park, Austin’s 350-acre playground? But the setting isn’t the only thing that should be authentically Austin—your catering should be too.

In this blog, we’ll delve into some unique catering ideas that capture the spirit of Austin while ensuring your family reunion is a hit.

Local Ingredients, Austin Flavors

Start by looking at caterers who focus on locally sourced ingredients. Austin has a thriving farm-to-table movement, which means you’ll not only get fresh, quality foods but also flavors that are unique to Central Texas.

Foods to Consider:

  • Smoked Brisket Tacos: A Texas twist on a Mexican classic.
  • Pecan Pie Bites: A nod to the state tree of Texas.
  • Austin Avocado Toast: Infused with local spices and herbs.

Food Stations with an Austin Twist

Instead of traditional catering setups, consider food stations where guests can customize their dishes.

Station Ideas:

  1. BBQ Station: Offering different types of meats and Austin-style BBQ sauces.
  2. Taco Bar: Featuring a variety of fillings, from breakfast tacos to “street-style” options.
  3. Craft Beer and Margarita Stand: Showcasing local Austin breweries and unique margarita mixes.

Catering for the Austin Music Lover

In a city known for its live music, why not bring the Austin music scene to your event? Many local caterers offer themed menus based around Austin’s musical heritage.

Ideas for Musical Catering:

  • Willie Nelson Chili Bar: Inspired by Austin’s country roots.
  • ACL (Austin City Limits) Finger Foods: Small bites that are perfect for grazing while listening to a live band.
  • 6th Street Snack Mix: An assortment of snacks that reflect the eclectic taste of one of Austin’s most famous streets.

Keeping it Green

Austin is a city that loves its green spaces, and Zilker Park is a testament to that. To keep in line with the eco-friendly vibe, consider caterers who offer sustainable options.

Sustainable Choices:

  • Reusable Dishware: Over disposable options.
  • Compostable Napkins: Made from recycled materials.
  • Zero-Waste Stations: To ensure all materials are either recycled or composted.

The Sweet Ending

Round off the reunion with some beloved Austin sweet treats.

Dessert Ideas:

  • Gourmet Donuts from Local Bakeries: Think Gourdough’s or Little Lucy’s.
  • Vegan Ice Cream: In flavors that are as weird and wonderful as Austin itself.
  • Mozart’s Coffee Dessert Bar: With pastries and coffee from the famed Lake Austin café.

Your family reunion in Zilker Park isn’t just about gathering your loved ones; it’s also about celebrating Austin in all its quirky glory. With these unique catering ideas, your event is sure to be one that captures the essence of this incredible city.

queso dip

Why Austin is Obsessed with Queso (And How to Incorporate It in Your Catering)

If you’ve spent even a smidgen of time in Austin, Texas, you’ve likely encountered the city’s love affair with queso. This gooey, cheesy delight is more than just a dish; it’s a cultural icon that defines Austin’s culinary landscape. This blog post will explore why Austinites are obsessed with queso and how you, as a caterer, can incorporate this beloved dish into your offerings.

Why is Austin So Obsessed with Queso?

Queso, the Spanish word for “cheese,” refers in Tex-Mex cuisine to a warm cheese dip often served with tortilla chips. Austin’s love for queso can be attributed to several factors:

  1. Cultural Fusion: As a melting pot of Mexican and Texan cultures, queso is the perfect culinary representation of the city’s diverse influences.
  2. Social Experience: Sharing a bowl of queso is an inherently communal experience, a perfect match for Austin’s friendly and social atmosphere.
  3. Versatility: Queso can be a dip, a topping, or even a main course. Its flexibility makes it a staple in Austin dining.
  4. Local Pride: Many Austin eateries have their unique queso recipes, contributing to local pride and a sense of community.
  5. Comfort Food: Finally, the warm, gooey nature of queso makes it the ultimate comfort food, resonating with the city’s laid-back vibe.

Iconic Austin Places to Get Your Queso Fix

  1. Kerbey Lane Cafe: Their Kerbey Queso is an Austin legend, combining guacamole, pico de gallo, and queso in a glorious medley.
  2. Torchy’s Tacos: The Green Chile Queso here is an absolute must-try, with its smoky, spicy kick.
  3. Magnolia Cafe: Open 24/7, this café offers queso that’s perfect any time of the day or night.

How to Incorporate Queso into Your Catering Menu

As a Starter:

  1. Classic Queso Dip: Serve with an assortment of chips and freshly chopped vegetables.
  2. Queso Fondue Station: Guests can dip skewers of meat, bread, and veggies into a pot of molten queso.

Main Course Accents:

  1. Queso Mac & Cheese: Elevate the classic dish by integrating a spicy queso blend.
  2. Queso-Smothered Burritos or Tacos: Add a Tex-Mex flair to these favorites by dousing them in rich queso.


Daring Pairings:

  1. Queso & BBQ: Believe it or not, a drizzle of queso can give a tangy twist to traditional Texas BBQ.
  2. Queso-Stuffed Burgers: Make your burgers stand out by adding a gooey queso center.

Desserts (Yes, really!):

  1. Queso and Fruit Skewers: A blend of mild queso fresco with pieces of fruit can be an unexpected yet delightful palate cleanser.
  2. Spiced Queso Ice Cream: A daring dessert for the adventurous eater, mixing the creaminess of ice cream with the kick of queso spices.


Queso is not just a dish; it’s an Austin institution. The love for this cheesy delight is deeply woven into the city’s culinary and cultural fabric. Incorporating queso into your catering offerings isn’t just an option; it’s practically a requirement if you want to capture the true essence of Austin, Texas. Whether it’s a casual event or a formal gathering, a bowl of queso on the table is always a welcome sight.

gourmet crab legs

Trending Recipes for Delicious Crab Legs: Exploring New Flavors


Crab legs are a delicacy that has gained immense popularity in recent years. Their succulent and sweet meat, combined with their elegant presentation, makes them a favorite choice for seafood lovers. While classic preparations such as steamed or boiled crab legs remain timeless, there are many new and exciting recipes emerging that elevate the flavors and offer unique culinary experiences. In this article, we will delve into the world of trending recipes for crab legs, exploring fresh and innovative ways to enjoy this delightful seafood dish.

Creamy Garlic Butter Crab Legs:

Creamy garlic butter crab legs offer a rich and indulgent twist on the traditional butter-dipping method. To make this recipe, start by melting a generous amount of butter in a skillet over medium heat. Add minced garlic and sauté until fragrant. Stir in heavy cream and a touch of grated Parmesan cheese, allowing it to simmer until thickened. Gently add the cooked crab legs to the sauce, coating them thoroughly. Serve hot with a side of crusty bread to soak up the delicious creamy garlic butter sauce.

Cajun-Spiced Crab Legs:

For those who seek a bold and spicy flavor profile, Cajun-spiced crab legs are the perfect choice. Create a homemade Cajun seasoning blend by combining paprika, cayenne pepper, garlic powder, onion powder, dried thyme, dried oregano, salt, and black pepper. Sprinkle this flavorful blend generously over the crab legs and let them marinate for at least 30 minutes. Grill, bake, or steam the crab legs until cooked through, and serve with lemon wedges and a spicy dipping sauce for an irresistible kick.

Crab Leg Fettuccine Alfredo:

Combine two beloved dishes, crab legs and fettuccine Alfredo, into one unforgettable meal. Cook fettuccine noodles according to package instructions until al dente. Meanwhile, in a separate pan, melt butter and sauté minced garlic until fragrant. Add heavy cream and grated Parmesan cheese, allowing it to simmer until thickened. Remove the cooked crab meat from the legs, and gently fold it into the creamy Alfredo sauce. Toss the sauce with the cooked fettuccine, garnish with chopped parsley, and serve immediately for a decadent pasta experience.

Sticky Honey-Soy Glazed Crab Legs:

For a sweet and savory twist, try preparing sticky honey-soy glazed crab legs. In a small saucepan, combine soy sauce, honey, rice vinegar, minced ginger, and minced garlic. Heat the mixture until the honey melts and the flavors meld together. Arrange the crab legs in a single layer on a baking sheet and brush them generously with the honey-soy glaze. Bake the crab legs at 350°F (175°C) for about 10 minutes, or until heated through and the glaze has caramelized. Serve garnished with chopped green onions and sesame seeds for added flavor and texture.

Crab Leg Tacos with Mango Salsa:

Embrace the fusion of flavors with crab leg tacos topped with vibrant mango salsa. Start by grilling or boiling the crab legs until cooked. Remove the meat from the shells, and toss it with a mix of spices, such as cumin, chili powder, and paprika. Warm corn tortillas and layer them with the seasoned crab meat, crunchy shredded lettuce, and a refreshing mango salsa made with diced mangoes, red onions, cilantro, lime juice, and a touch of jalapeño for a hint of heat. These tacos are a burst of flavors that will surely impress your guests.


Crab legs offer a delightful and versatile base for exploring new flavors and culinary experiences. From creamy garlic butter to Cajun-spiced preparations, each recipe provides a unique twist that elevates the delicate taste of the crab meat. Whether you prefer a classic approach or a fusion of flavors, the trending recipes shared in this article will allow you to savor the richness of crab legs in exciting new ways. So, get creative and experiment with these recipes to impress your friends, family, or even yourself with a memorable seafood feast.